This book was given to me by a friend of mine. He is a pilot and he listened to it on his ipod in between flights. He sent it to me before I took a group of students skiing in Pennsylvania. I didn't get a chance to listen to it all until a got back though.
The concept of this book is a simple one. Most people quit before they ever get a chance to enjoy the results of their hard work. We begin something, are excited about it, and then things get tough and we quit. I like the way Seth Godin encouraged perserverance and seeing something through. I also liked the way he balanced the end result and the work to get there. If the reward for something isn't worth the work, then stop and switch gears. However if the reward is worth the hard work, then don't quit when you reach that tough spot.
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